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LAURENT POTDEVIN

LAURENT POTDEVIN

CEO of lululemon

Joining in 2014, CEO Laurent Potdevin has been fueling the company’s global growth through a dedication to innovation and a deep understanding of premium brands, technical apparel and engaging customer experiences. Laurent’s strategic investments in people, processes and technologies and a deeply held belief that ‘trust breeds magic’ have fostered a strong culture of innovation at the company, and his leadership has secured the brand’s global position in the category it created and continues to define. As part of company’s ten-year vision, lululemon is firmly committed to a culture of mindful performance and supporting its people, its guests and its global communities to embrace a life of happiness. Prior, Laurent was President of TOMS Shoes which followed 15 years at Burton Snowboards. An appreciation for premium brands was forged at LVMH as Director of North American Operations. Laurent earned undergraduate and Masters degrees from École polytechnique fédérale de Lausanne and an MBA in Finance and Marketing from ESSEC Business School. A father of two, avid snowboarder and devotee of meditation, Laurent resides in Vancouver, B.C.

His strategic investments in people, processes and technologies and a deeply held belief that ‘trust breeds magic’ have fostered a strong culture of innovation at lululemon.